+1.317.372.6626 ryan@careerbrand.co

 

Reinventing You by Dorie-Clark

Today we welcome to the BRAND New You show Dorie Clark president and marketing strategy consultant at Clark Strategic Communications.

She is an author and professional speaker, as well as a recognized “branding expert” by the Associated Press, Fortune, and Inc. magazine

Dorie Clark is a frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog.

Her first book, Reinventing You: Define Your Brand, Imagine Your Future has been translated into Russian, Chinese, Arabic, French, Polish, and Thai.

Dorie’s newest book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, is available for pre-order.

She was named one of the “100 Must Follow People on Twitter” by the Huffington Post for 2013 and 2014, and she was named on the #Nifty50 list of top women on Twitter.

Inc. magazine has named her one of the “100 Great Leadership Speakers for Your Next Conference,” and she has been recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”

Dorie, Welcome to the show.

REINVENTING YOU – DEFINE YOUR BRAND | IMAGINE YOU FUTURE

In 2010, Dorie wrote a post for the Harvard Business Review titled, “How to reinvent your personal brand”. The post went “viral” and Dorie was able to use it as a springboard for her book Reinventing You.

More than just the author, Dorie is a practitioner having developed the methodologies by reinventing herself several times throughout her career.

She started her career with the goal to become a professor but was turned down for the doctoral program at the schools she applied.

Undeterred, Dorie decided to become a journalist and accepted a position in political journalism. This turned out to be a good move for Dorie who moved on the become a press secretary on a gubernatorial campaign and later a press secretary for a presidential campaign.

Both campaigns resulted in losses. Dorie once again had to adapt, evolve and reinvent herself.

During her journey, Dorie realized there was no guide or roadmap to teaching people how to reinvent themselves. So she leaned on her own experiences and on interviews with dozens of experts she spoke to along the way and eventually Reinventing You was born.

So how do you know it’s time to Reinvent yourself?

Dorie offers a few suggestions.

  • If you wake up and hate going to work.
  • There is something else other than your work that gets your blood pumping that might be something to start moving towards.

During our discussion, Dorie and I cover various topics such as:

  • Suggestions to get started
  • Why it’s important to start with a 360-degree review.
  • The importance of having mentors
  • Why we may need multiple mentors along the way
  • How to test drive your new chosen path without leaving your current job.
  • Strategies that we can use to safely learn, take some risks and gain the knowledge that you need for your new path

We close this episode with one of my favorite Dr. Suesus quotes:

“Today you are you! That is truer than true! There is no one alive who is you-er than you!

The best way for the listeners to get in touch with you.

Web: http://dorieclark.com

Twitter: @DorieClark

Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

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Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

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Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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