Connect with and grow your audience
You've built your brand now it's time to expand your reach and become a trusted advisor by connecting with your audience.
Personal Brand Quiz Score: 75 and Up
Engaging your Audience
You've done the work. You're getting noticed and recognized for your expertise. Now it's time to amplify your brand by engaging your audience.
This requires you to master these three steps.
Grow your network within your niche before you need it.
Use social media the right way to engage with your audience.
Look beyond your platform to grow your audience faster.
Grow Your Network
I hear you. Networking sucks. It's also critical to your career and expanding your reach.
If you want to be recognized for your expertise, you have to network. There is no way around it. The good news is, networking, like building a website, is a skill. Which means it can be learned. Take a minute and think about that.
ACTION: Follow the step in the Engage Step ebook and develop your connection strategy. Once you've finished building your strategy, put it work immediately by curating the content of the people on your list.
Leverage Social Media
It's time to use social media for its original intent, having conversations. This is where many people mess up. They become Ask-Holes. They promote themselves or ask for something from anyone who shows them attention.
You're not going to do that. Instead, you are going to become the Relentless Giver. Someone who adds values to conversations without asking for anything in return.
Don't be an Ask-hole. Become a Relentless Giver.
ACTION:. Find two or three Twitter chats related to your field of expertise, put them on your calendar and attend. Pay attention to the rules and how the chat works. Then when you are ready, dive in!
Double down on your efforts here, by heading over to LinkedIn and getting active as well. Like and comment on a post published by a person on your connection strategy list.
Expand Your Reach
There is no doubt that social media can do a lot for your brand. However, if you really want to get your brand out there, you'll need to look at some alternatives ways to expand your brand.
Using the suggestions in the Engage Step eBook, take time to comment on the blogs of people on your connection strategy list. Head over to Quora or another question and answer site, look up your keywords and start adding value.
Take the time to find two conferences or meetups you can attend.
Worksheets and Frameworks included in the Engage step ebook.
The worksheets in the ebook are designed to help you leverage social media the right way in order to expand your network and engage your audience.
FAQ's for the Engage Step
How do I reach influencers in my field?
The answer is easier than you think. It does require a little planning and strategy on your part but if done right, you be getting noticed by your industry influencers in no time.
Download the eBook and complete the Connection Strategy exercise.
How do I engage more with people in my industry?
In the same way, you engage with influencers, there really is not much difference. The exercises that are part of the Engage Step, not only help you build an effective connection strategy but they will also help you become much better at social media.
Which social media should I use? There are so many.
I glad you're thinking social media. Proper use of social media allows you to accelerate your efforts in the Engage Step. To get started, I recommend using no more than two platforms and if you're a business professional trying to get recognized for your expertise, I recommend LinkedIn and Twitter.
I discuss the hows and whys in the eBook. Thought leadership is something that gets batted around quite a bit today. It's the natural side benefit that comes from positioning your brand through content.
As a content producer, you will share your thoughts and insights on your field of expertise. This will help people get to know and like you. The more content you produce the more people will turn to you as the expert in your field.
A great resource for career changers, freelancers, side-job-preneurs, solopreneurs, job seekers, and speakers. CareerKred lays out all of the steps, tips and, frameworks you need to launch a comprehensive personal brand that lets you stand out and boost your career credibility.