Expand your reach and become a trusted advisor by connecting with your audience.
You've done the work and you're starting to get noticed and recognized for your expertise. Now it's time to amplify your brand by engaging your audience. This requires you to master these three steps.
Step 1 – Network Like a Rock Star
I get it. Networking can suck, but If you want to be recognized for your expertise, you have to network. There is no way around it.
1 – Download the Engage Step ebook.
2 – Develop your connection strategy.
3 – Start connecting.
Step 2 – Time to get Social
It's time to use social media for its original intent, having conversations. For you, this means becoming a Relentless Giver; someone who adds values to conversations without asking for anything in return.
1 – Identify and attend two Twitter chats in your area of expertise.
2 – Deploy the Like, Share, Comment strategy discussed in CareerKred.
Step 3 – Expand Your Reach
Social media can do a lot for your brand. However, if you really want to raise your brand awareness, you need to look at some alternatives ways to expand your brand.
1 – Comment on the blogs of people you follow.
2 – Answer questions on Quora.
3 – Find and attend t least one conference in your area of expertise.
4 – Create lead-generating pdf
5 – Set up email automation – ConvertKit
The worksheets will help you leverage social media to expand your network and engage your audience.
How do I reach influencers in my field?
Download the eBook and complete the Connection Strategy exercise.
How do I engage more with people in my industry?
Which social media should I use? There are so many.
I discuss the hows and whys in the eBook. Thought leadership is something that gets batted around quite a bit today. It's the natural side benefit that comes from positioning your brand through content.
As a content producer, you will share your thoughts and insights on your field of expertise. This will help people get to know and like you. The more content you produce the more people will turn to you as the expert in your field.
Don't struggle with the Engage step. Get the book!