Build a Comprehensive Brand Online
Get Found Online for What You Want to be Known for
Personal Brand Quiz Score: 26 – 50
Integrate Your Brand Online
Getting found online shouldn't be so hard. And the truth is, it's not if you know how to use today's technology to build a comprehensive digital brand.
Getting found in search results starts by mastering these three steps.
Tell your story online don't let Google tell it for you.
Build your website and get found in search results.
Connect your accounts to create a cohesive online brand.
Tell Your Story
Before you start building your digital brand, you need to develop your career story. You see, the narrative of your career has a common thread that weaves through it and tells others the story of your expertise.
ACTION: Use the Integrate Step ebook to develop your career biography. You need to reference your personal brand statement from the Define step in order to complete this exercise. Once finished, you will be able to use your Bio in multiple places.
Build Your Online Hub
If you want to get found online you need a personal website. A website is something you own and control. It provides you a place to demonstrate your expertise and is critical to becoming a recognized expert.
ACTION: Follow the steps in Integrate ebook to build your own personal website. I recommend Bluehost for your domain and hosting and WordPress for your content management system. To help, I've created a step-by-step video to walk you through the entire process. If you are new to WordPress, sign up for a free course on how to use the system at careerbranding.academy.
Link Your Accounts
Your website is the core of your digital brand. It's at the center of the all your online activities. To build a comprehensive brand, you also need to build out and link your other digital assets to your website. This helps Google know all of your sites are tied to you and your brand.
ACTION: Use the Integrate Step ebook, to build out your digital assets. This includes setting up your personal brand landing pages such as About.me as well as your social media accounts. You'll need to refer back to your career biography as you set up these accounts.
Worksheets and Frameworks included in the Integrate step ebook.
The worksheets in the ebook are designed to help you establish a comprehensive brand online.
FAQ's for the Integrate Step
How do I get noticed when I apply for a job?
This is a common question, especially among job seekers. According to a study by Jobvite, a recruiting software company, 92% of recruiters will check your online profile (digital brand) before they decide to call you.
This means if you want to get noticed and more importantly stand out from your competition, you need a website. I recommend using a company called Bluehost for both hosting and purchasing your domain.
Download the integrated step ebook to get started.
Do I need a personal website?
Technically, no, but the answer really depends on your career goals. If you're happy with your career then, no, you probably don't need a website.
However, if you want to increase your visibility and finally get recognized for your expertise, then yes, you need a website.
How do I get my name to rank higher in Google?
I love this question. It means you're thinking about your digital brand. There are two ways to get your name to rank higher in Google.
First, create content. Second, create a website using your first and last name as your domain. For example, ryanrhoten.com.
When someone types your name into Google, if you have a website you update regularly with content and you use your name as the domain, you are sure to get ranked higher. Just watch out for those who share your name!
How do I build a comprehensive digital brand?
Another great question. A comprehensive digital brand starts with having a comprehensive strategy.
Without a strategy, you end up with bits and pieces of your online presence scattered about on the web. This helps no one, especially you.
Download the Integrate Step ebook, work through the exercises and when you reach the end, you will have developed a comprehensive digital brand.
A great resource for career changers, freelancers, side-job-preneurs, solopreneurs, job seekers, and speakers. CareerKred lays out all of the steps, tips and, frameworks you need to launch a comprehensive personal brand that lets you stand out and boost your career credibility.