PERSONAL BRAND RESOURCES

DISCOVER | INTEGRATE | CREATE | ENGAGE

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DISCOVER - WHO YOU ARE AND HOW YOU ADD VALUE

The most important step in the DICE process.  Why?  Because it's hard. It's not sexy and it requires you to look internally. That's right, the Discover step is all about you and your brand.

INTEGRATE - ALIGN YOUR ONLINE AND OFFLINE BRANDS

Ok. This is the part where you get start doing some of the more "fun" work.  You'll be establishing your online presence, on purpose.

CREATE - GROW YOUR INFLUENCE ONLINE

The create step is where you begin to leverage your knowledge and expertise online.  You'll be creating content and sharing it with your audience. Remember there are three types of content, written, audio, and video.

ENGAGE - AMPLIFY YOUR REPUTATION

The final step in the D.I.C.E process is getting "out there" and talking with your audience. This can take on many forms such as social media, newsletters, speaking, attending conferences, etc. This is the step that helps people really get to know, like and trust you.

DO YOU KNOW YOUR ONLINE BRAND SCORE?