Creative Services to Build your Online Presence
No. You do not need to be on every social media platform
However, you do need to be on the RIGHT social media platforms. Which ones are the right ones for you? The ones where your people (customers) hang out of course. This means the right platform for you could be LinkedIn or Twitter or Facebook. Maybe even Pinterest (don't judge).
Seriously, though I describe in my book, CareerKred, how to use LinkedIn and Twitter as a powerful one-two punch.
Together, we'll determine the best places for you to focus your time and effort when it comes to social media. From how to create images, to a content calendar, to posting and even automation. We'll put together a comprehensive plan to get you noticed.
Ashamed of your website? Don't have a website?
One of my clients, Paul, told me during our initial conversation, "I hate my website." This another way of saying "My website is not working." It's not capturing leads, it doesn't represent your brand, or maybe it hasn't been updated for awhile.
Regardless of the reason you hate your website, it should be the core of your online presence. Why? Because you own it, you control it, you send people there to learn more about you and/or your business.
Whether you are a personal brand or a business, you need a website that works. One that is modern, responsive, and connects with your visitors. At CareerBrand, we work with you to create a website that works for your needs without the huge expenses agencies tend to charge.
Together we'll review your design, copy wireframe, and build a new site so can proudly show off your site and get recognized for your expertise.
Do you struggle to explain what you do to others?
If so, you're not alone. As an expert in your field, you unconsciously do two things. First, you make assumptions about the level of knowledge others have about your field. Second, because of number one, your mind skips over details that seem unimportant to you.
The result, you talk above the people you are speaking with. We all tend to do this which means we are not communicating clearly. Instead, of being clear, you're confusing and when you confuse you lose.
The StoryBrand framework acts as a filter and helps us find clarity in our message by eliminating "The Curse of Knowledge." This can be difficult to do on our own since it requires us to get out of our own heads. If you're ready to start communicating clearly, click the button below and schedule a call.
Do you still ask people to "Join My Newsletter?"
I hate to be the one to break this to you but, here's the truth. No one wants to join your newsletter. They also don't want to "subscribe to your newsletter", "stay in touch", "connect" or "sign up to get more information about your company". I could go on, but you get the point.
Your real audience, however, does want to hear from you.
So, if they want to hear from you but don't want to join your newsletter, how can you capture their email address so you can continue to connect with them after they've left your site? Good question.
You need to give them something of value in exchange for their email address. A copy of your book, a checklist to help them achieve something, a special podcast episode, anything really that only you can give. Whatever that "thing" may be, it has to provide value.
Once your target audience has downloaded your "thing", you can now continue to nurture them and build trust through email. Together we'll not only identify what that "thing" of value is for you to give away but also the series of follow up emails you can send to continue to build trust even after they've left your website.
i am not local. how do we work together?
Can we do a half or full-day session if I'm not local?
I'm interested, how does your process work?
During this initial meeting, we'll discuss your homework, your goals, assess your needs and determine your budget. If an interest exists for both of us then we move forward to the steps below.
1 – I send a Proposal
2 – You review and accept the proposal
3 – We get started creating your story-based marketing system.
do you build websites?
Website development is an additional fee above and beyond any of the packages noted above. For reference, websites start at $2,500 for up to 7 pages.
how do you accept payments?
Payment can be made using any major credit cards. I'm even working on accepting Bitcoin.