Dorie Clark Author Stand Out

Today we welcome back to the show Dorie Clark author of the just released book:

Stand Out: How to find your breakthrough idea and build a following around it.

Stand out is the natural follow up to Dorie’s first book reinventing you. I have read Stand Out twice now and will probably read it again before the year’s out.

To say I’ve enjoyed it would be an understatement.

For those of you who are traveling on the journey to create a BRAND new you with me, it really is required reading.

In Stand Out, Dorie provides us with the roadmap we need to take our personal brands to the next level. To that place, where we can all become the Google of our niche as I discussed in episode 16 of this podcast; Building your personal brand online.

As you might be able to tell, I’m super excited to welcome Dorie back to talk about Stand Out How to find your breakthrough idea and build a following around it. So without any further ado let’s get to it.

 

 

SUMMARY

I can’t say enough good things about this book. Perhaps because Dorie is a hero of mine or maybe because Stand Out summarizes exactly where I find myself today.

Fortunately, for me and others who find themselves in a similar place, Stand Out gives us the blueprint, the roadmap if you will, on where to go next.

As Dorie says; Standing out is no longer optional. And With the release of her book any excuses you may have for “not knowing how to get started” have been erased.

  • How many of you listening to this right now are driving to a job that doesn’t fulfill you?
  • How many of you listening feel stuck either in life or in your career?
  • How many of you listening feel, deep down inside, that you are meant for something bigger, something better?

If you answered yes to any of these questions, I have one additional question for you: Why?

Why are you choosing this path for yourself, when you know you were made to be so much more.

You owe it to yourself to make a small investment in your future. Pick up Dorie’s books; Reinventing You and Stand Out. Read them. Implement the actions.

Get Started today. Because a year from now, you’ll wish you had.

I’ll leave you this week with another quote from Dr. Seuss:

“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose”.

So which direction will you choose? The well-worn path of long commutes, so you can continue being unfulfilled in your work and life?

Or will you choose the path of overgrown grass where the destination is not as easily seen and the route not well marked?

If you choose the latter, I can tell you it won’t be easy but it will be worth it.

IF YOU'RE LOOKING TO STAND OUT ONLINE – Check out my free online brand assessment at mypersonalbrand.rocks

Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

You have Successfully Subscribed!

Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

You have Successfully Subscribed!

Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

You have Successfully Subscribed!

Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

You have Successfully Subscribed!

Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

You have Successfully Subscribed!

Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

You have Successfully Subscribed!

How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

You have Successfully Subscribed!

How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

You have Successfully Subscribed!

The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

You have Successfully Subscribed!

THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

You have Successfully Subscribed!