Today we welcome back to the show Dorie Clark author of the book: Stand Out: How to find your breakthrough idea and build a following around it.
Stand out is the natural follow up to Dorie’s first book reinventing you. I have read Stand Out twice now and will probably read it again before the year’s out.
To say I’ve enjoyed it would be an understatement.
For those of you who are traveling on the journey to create a BRAND new you with me, it really is required reading.
In Stand Out, Dorie provides us with the roadmap we need to take our personal brands to the next level. To that place, where we can all become the Google of our niche as I discussed in episode 16 of this podcast; Building your personal brand online.
As you might be able to tell, I’m super excited to welcome Dorie back to talk about Stand Out How to find your breakthrough idea and build a following around it. So without any further ado let’s get to it.
SUMMARY
I can’t say enough good things about this book. Perhaps because Dorie is a hero of mine or maybe because Stand Out summarizes exactly where I find myself today.
Fortunately, for me and others who find themselves in a similar place, Stand Out gives us the blueprint, the roadmap if you will, on where to go next.
As Dorie says; Standing out is no longer optional. And With the release of her book any excuses you may have for “not knowing how to get started” have been erased.
- How many of you listening to this right now are driving to a job that doesn’t fulfill you?
- How many of you listening feel stuck either in life or in your career?
- How many of you listening feel, deep down inside, that you are meant for something bigger, something better?
If you answered yes to any of these questions, I have one additional question for you: Why?
Why are you choosing this path for yourself, when you know you were made to be so much more.
You owe it to yourself to make a small investment in your future. Pick up Dorie’s books; Reinventing You and Stand Out. Read them. Implement the actions.
Get Started today. Because a year from now, you’ll wish you had.
I’ll leave you this week with another quote from Dr. Seuss:
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose”.
So which direction will you choose? The well-worn path of long commutes, so you can continue being unfulfilled in your work and life?
Or will you choose the path of overgrown grass where the destination is not as easily seen and the route not well marked?
If you choose the latter, I can tell you it won’t be easy but it will be worth it.
