Using Story to Build Your Brand Online

Attract the right leads with a defined marketing strategy and simple, clear messaging.

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A Clear Message Provides Consistent

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You Know Clarity is Important

You get it. Clarity matters. You've probably even said to yourself at least once, "If you confuse, you lose." Admit it. You know you have. I have too because we both know when your message is clear customers react. 

Clarity is especially critical in our digital-first word and your website is the first place potential customers go to learn more about you. If it's not clear it's probably costing you opportunities.

  • Claudia Williams Claudia Williams The Human Zone
    I had the age-old issue of "I know what I do, but I don't really know how to talk about it very well or how to describe it." After only one hour of MY time, Ryan was able to do for me what I have not been able to do myself over the last 12 months: clearly and succinctly describe my unique work process. Because of Ryan, I now have the tools to build a killer website, develop a consistent blog, describe what I do in 3 easy steps, and brand and market my unique leadership/team development process. Ryan not only built a clear workflow, he also gave me a library of tools and suggestions for ultimate branding! My only regret is that I didn't reach out to Ryan sooner. It would've saved me so much time and energy...

Steps to Clarify Your Message.

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You've taken the training now what?

Don't know what StoryBrand is? Click HERE.

I was speaking with a client about StoryBranding his website recently when he told me he was "afraid to mess it up." He had purchased the online course and while confident he was on the right track he was still apprehensive about the change.

This is easy to understand and not uncommon among my clients. Changing something you've worked so hard on is not easy. It's even more difficult when the change you're making is so dramatically different than what you have done in the past. I understand this feeling and the good news is you can have a certified StoryBrand guide (me) help you get over this hump.

After all, you paid for the course now it's time to implement with confidence.

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Ways I Help

Clarify Your Message

While you may have "gotten it" during the online course or in-person workshop it's common to have doubts when it comes to implementation. You might even be saying to yourself, "I don't want to screw this up." If this you don't worry. You're not alone. Many of my clients have told me the same thing. That's why sometimes we need a guide to help with implementation.

√  BrandScript Review

√  Clarify Your Message

√  Sales Scripts

√  One Liners

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StoryBrand(ed) Website Wireframe

This is the part you're excited about right? Applying your BrandScript to your website. It's tempting at this stage to start adding "stuff" or to not want to remove stuff. This is normal and together we'll get through this. When finished you'll have a wireframe for a website with a clear message describing what you do and how you help.

√  StoryBrand(ed) Wireframe

√  Defined Brand Elements

√  Copy Development

√  Customer Testimonials

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Content Marketing

Producing the right content will position your company as an expert in your field. Knowing what content is right for your brand can be confusing.  There's so much you could do, but if you do too much you risk losing clarity. Together we'll establish a content marketing plan for your brand that could include videos, podcasts, infographics, blog posts, and lead generators.

√  Downloadable PDFs

√  Content Marketing Plan

√  Sales Letters

√  Podcast Setup

√  Video BrandScripts

√  Content Repurpose Plan

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Email Marketing

Emails are important to every sized business but only if they add value to the people who read them. The truth is no one wants to "Subscribe to your List" or "Join your Newsletter". But they do want to address the internal and external problems they are facing. I help you write email campaigns that do just that.

√  Map Sales Process

√  Identify Customer Funnels

√  Create email Sequence

√  Setup email automation

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Marketing Strategy Session

For those who want to get it done faster you can get the guide. During this in-person 4-hour strategy session, I will be your Certified StoryBrand Guide, as we take a deep dive into your current marketing strategy. Together we'll complete your customer BrandScripts, define your current sales funnel, and wire frame your website so you can drive your business forward.

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Ways to Take the StoryBrand Course

The Online Course

This is the most popular option because of it's convenience. Once you purchase the course you can start immediately. And it's your's forever. You can reference it as many times as you want. However, if you get stuck, confused or concerned you might not be "doing it right", let me know. As a Certified Guide I can help.

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In Person Workshop

Treat yourself or your team to a few days in Nashville for the in person StoryBrand workshop. The workshop is interactive and very hands on.  You will walk away with a completed BrandScript and a new appreciation for the power of clarity in your marketing.

In-Person Training

NEW! The Marketing Roadmap

The recently released StoryBrand Marketing Roadmap online course may be exactly what you need to get started growing your business. This online course covers the following; one liners, email marketing, copywriting, website wire framing, sales letters and how to gather customer testimonials.

Marketing Roadmap