+1.317.372.6626 ryan@careerbrand.co

Connecting Customers and Brands with STORY

Attract your ideal customer by telling your brand story in their language, not yours.

Do you struggle to tell your story?

Let's face it, marketing is hard, especially when it comes to telling your business' story. You're just too close to it. When explaining what you do to others you tend to speak your language, industry jargon or insider speak, not your customer's language. As a result, they don't engage. Which means you may lose…

Leads

A clear brand story resonates and compels your target customer to engage.

Opportunities

When you clarify your story, you amplify your online marketing efforts and attract your ideal clients.

Sales

Position your brand as a guide, not a hero and you'll generate more leads, sales, and boost your career.

A clear brand story resonates and helps you…

R

BUILD CREDIBILITY

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BUILD AUTHORITY

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BUILD TRUST

“Think with complexity; speak with simplicity”
– Harvard Business School

Start telling a story that resonates

Stories impose order on chaos, transforming complexity into simplicity. A clear, easy to understand brand story is the key to capturing and compelling customers to engage. 

Simplify Your Message
Leave complexity behind and change the way you talk about your business so you can transform it.
Website that Works
Pretty websites don't sell things. Words do. Translate your story-based message to your website.
Connect and Close
Your customers carry your business in their pockets. Connect with them in all your marketing materials.

"Ryan has been fantastic for our company! He's competent, clear, down to earth and easy to be around. We've tried several different marketing professionals and he beat them all hands down. Strongly recommend him. You won't be sorry.."

Splankna_Thiessen

Sarah Thiessen

Founder, Splankna.com

"I know the power of story. I use stories in my own work. But, I was too close to my own business to tell the story of the work I do from my clients' perspective. Ryan asked questions, probed, and found the essence. Ryan was also absolutely delightful to work with!"

Esther-Derby

Esther Derby

International Speaker and Founder, Esther Derby Associates, Inc.

"Ryan has the ability to ask what seem like ordinary questions and turns them into something extraordinary. He was able to pull apart my coaching process, identify my unique method and provide actionable next steps. It's one thing to be a coach but it's another to have a powerful branding strategy and marketable coaching method. Ryan was able to provide that for me."

Alissa Carpenter

Alissa Carpenter

Millennial Workforce Expert and Founder, Everything's NOt Ok and That's OK

Ways I help you tell your brand story so you can transform your business

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Simplify Your Message

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Copy & Website Wireframe

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Website Development

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Email Automation Campaigns

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Lead Generating Documents

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Process Definition

The Story-Based Marketing Checklist

Change your marketing from internally focused messages to a customer-facing message with the story-based marketing checklist.  

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Build Your Message

Your website is for your customer, not you. Understand what they want and the obstacles in their way.

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Focus on Your Customer's Story

Use your message to build a story that resonates both on your website and in your marketing collateral.
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Connect with Your Customers

Use email, content marketing, and social media to build a relationship and trust with your customer.

Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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