Brand Messaging Blog
5 Questions to Ask for Great Testimonials
[PROMOTE - Share Message] I ask for testimonials at the end of my final meeting with clients. I hope you do as well. It’s the time when they are most excited about the future and they still have the experience of our engagement fresh in their mind. I ask five...
You're doing testimonials wrong
[PROMOTE - Share Message] There's no doubt testimonials are essential. They provide proof you can do what you say you can do. But, best of all, when done correctly, your clients help your prospects see themselves in your offer. Unfortunately, many entrepreneurs are...
Strong Brand Messaging Part 1
During a messaging session with clients, one of the first questions I ask is, what does your audience want? Sometimes the answers I get are inward-facing, meaning they are your objectives, not your audiences. When you think about messaging for your business or brand,...
The four O's of messaging
Do you effectively communicate your value online? Meaning, when people visit your profile or website, do they know exactly what you do and how they benefit? Before you answer, you should know that: What is crystal clear to us is often fuzzy for others. There's this...
The four parts of a strong message
I was speaking with a prospect recently about branding and messaging. She told me she needed "A Strong Message." I asked her why? She said her message has been in her head for so long she struggles to articulate it in a meaningful way, which is a very common challenge...
What is a niche?
What's your niche? I was on a call yesterday with a prospect who needed to "clarify their message," so I asked, "Why do you need to clarify your message?" "My current messaging isn't resonating," she answered. "Why do you think it isn't resonating?" "I don't know....
A sales funnel is your audience
Many "gurus" would have you believe a sales funnel is transactional. You do this + this + this = Boom! Clients. Life is good. While it is true, sales funnels follow defined steps - building blocks - the most effective funnels are NOT transactional. They are...
How to identify your audience
Do you know who your audience is? How often have you heard this - "The Riches are in the Niches!" or "You need to narrow your niche!" When most entrepreneurs hear this they automatically think - people. Who do I serve?This causes what seems to be a ceaseless exercise...
Strong Brand Messaging Part 2: Obstacles
Do you know the Obstacles in front of your audience?I review a lot of content and websites for coaches and consultants. Usually as part of our work together but sometimes, just for fun. Yep. I'm that guy. One thing they all have in common is they talk about themselves...
Andy Foote
Everything LinkedInAndy is the founder of LinkedInsights where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn. He humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can...
Tyler Kemp – How to use LinkedIn Effectively
“Your LinkedIn profile is your sales pitch, but you have to transform it from being a resume into a personal brand.” Tyler Kemp is a marketing strategist and the founder of VentureTactics.com where helps entrepreneurs and B2B Sales Professionals fill their pipeline,...
Hyper-Connected Selling
“The easier you can make it for somebody to remember what you do, the more likely they are to remember why you do what you do and what a good referral is for you.” Selling in today's hyper-connected world with David JP Fisher David JP Fisher, a.k.a. D-Fish is...
