Brand Messaging Blog

Recognizing the Curse of Knowledge

Recognizing the Curse of Knowledge

The curse of knowledge in action. As you now know from my previous post, we all suffer from the curse of knowledge. To help you better understand its power, here are a few examples of how the curse of knowledge impacts various groups of individuals. As you read...

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Is the Curse of Knowledge limiting your career?

Is the Curse of Knowledge limiting your career?

Ahh, the Curse of Knowledge. Have you ever noticed when you’re explaining what you do to others, the person(s) you’re speaking with seems confused? You’re not sure when, but you are sure at some point during your explanation, you lost them. This is frustrating, and it...

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CareerKred TV – Side Business Saturday

It’s Saturday morning.  Early.  This is the time I reserve for the side business when the podcast is in full swing for editing. Unfortunately, there is no place I edit this early quietly enough without waking up everyone else.  Fortunately, this apartment has a...

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Trademarks and Copyrights

Trademarks and Copyrights

Today’s guest is Elizabeth Potts Weinstein from elizabethpottsweinstein.com In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses. She helps entrepreneurs, artists, coaches, and consultants find simplicity in...

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CareerKred TV – You are a consultant.

Hey what's up, Ryan here and today we're going to talk about something that might be a new concept to you. But it is a life-changing and definitely, a career changing one if you can embrace it.  The concept is that you are a consultant, a business of one.  ...

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CareerKred TV – The Digital Brand Assessment

Like many of you, I would imagine, I sit way, way too often during the course of the day. Any chance I get to walk for a little bit, I try to take advantage of it. Just finished lunch, back in the “studio” and I published yesterday's vlog. Now I'm going to work on...

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CareerKred TV – Employability Score

What’s your Employability Score? Hey okay, I want to talk to you a little bit about this thing I'm calling an employability score. It will help you to understand this if you visualize in your mind a dashboard of all the different things that you've done throughout...

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CareerKredTV – I started a Vlog. Sort of

I started a vlog. Sort of. I'm calling this series CareerKred TV.     Having not grown up in a "selfie" era, recording yourself on film is very foreign to me.  In fact, I think it's kind of weird. However, I realized if I wanted to continue to provide value, I needed...

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Repurpose Your Career

Repurpose Your Career

Today’s guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career-related books including the one we’ll discuss today, Repurpose your Career - A practical...

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Brand Mapping Strategy

Brand Mapping Strategy

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps CEOs, executives, and entrepreneurs build stronger personal, team and business brands.   Karen is the bestselling author of multiple...

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Build_Your_Personal_Brand___Ryan_Rhoten

THE PERSONAL BRANDMASTERCLASS

 

Learn how to build your BRAND Online.

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CareerKred-Book

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

CareerKred-Book

THE CAREERKRED WORKBOOK

 

Grab your copy and get started building your CareerKred today.

 

Things covered in the workbook include:

 

1 - The Define Step

2 - The Integrate Step

3 - The Create Step

4 - The Engage Step

Check Your Email to confirm you want the workbook.

CareerKred-Book

THE CAREERKRED BOOK

 

Grab your copy and get started building your CareerKred today.

 

Things covered in the book include:

 

1 - The Define Step

2 - The Integrate Step

3 - The Create Step

4 - The Engage Step

Check Your Email to confirm you want the book.