When Paul Rakovich, Clicks and Clients owner, scheduled his call with me, he was not at all happy with his website. As a leader in his field, he felt it needed to better reflect his company. After reviewing the site with him, we agreed the messaging didn't reflect what the company does or how his customer's benefit.
Paul wanted to fix the site quickly, so we decided on a half-day marketing strategy session in order to make an immediate impact. During the session, we clarified the overall company message and wireframed a new homepage. Seeing the immediate benefit, Paul decided he needed to redo the messaging and design for every page on the website.
Generic messaging not setting them apart.
It's all about them.
Images do not reflect what they do.
Social icons at the top of the page.
No clear call to action.
Consistent branding throughout the site.
Clearly defined customer benefits.
Added social proof.
One Clear Call to Action
Focused customer facing webpages.
After our initial session, I continued to work with Clicks and Clients on all of the product/service offering pages on their website. Only the homepage is shown for comparison.