Create Content for Your Brand
Personal Brand Quiz Score:  51 – 75
Learn to position your brand by demonstrating your expertise.
Using Content to Position Your Brand

Creating relevant content helps to position yourself as the go-to expert in your field. It starts by understanding the type of content to post and by mastering the three simple steps below.

Develop
Use your content to demonstrate your expertise.
Repurpose
Extend the use of your content to other platforms.
Automate
Curate and post content automatically using online tools.

Step 1 – Develop Your Content

Positioning your brand as an expert requires you to know what type of content to produce. In the Create Step ebook, there are several exercises to help you figure this out.

ACTIONS:

1 – Download the Create Step ebook.

2 – List 100 content ideas for your content. 

Step 2 – Repurpose Your Time and Content

Creating content can be a challenge which is why once it's been created we need to reuse it as often and where ever possible.

ACTIONS:

1 – Download the Create Step ebook.

2 – List 100 content ideas for your content. 

Step 3 – Content Curation

Amplify your position as an expert by curating and sharing the content of others in your field of expertise.

ACTIONS:

1 – Set up your curation accounts.

2 – Start curating content. 

Worksheets and Frameworks included in the Create step ebook.
 

The worksheets in the ebook are designed to help you create the right kind of content to demonstrate your expertise and boost your credibility.

 

FAQ's for the Create Step
 

How do find the time to create content?

I hear this a lot. I use to think I didn't have any time either but then I realized it wasn't a matter of finding more time, which is impossible to do since we each get 168 hours in a week, it was really understanding what I was doing with my time in the first place.

In the Create Step eBook, there is an exercise called Repurpose Your Time. Take some time to complete it and you'll be surprised how much time you actually have to create content.

How do I find the right content?

Like time, this question is using finding the “right content” as an excuse to not move forward.  In the Create Step eBook, there is an exercise that will help not only find the right content to produce but will also help you identify your first 100 pieces of content!  How cool is that?

How do I become a thought leader?

Thought leadership is something that gets batted around quite a bit today. It's the natural side benefit that comes from positioning your brand through content.

As a content producer, you will share your thoughts and insights on your field of expertise.  This will help people get to know and like you.  The more content you produce the more people will turn to you as the expert in your field.

How do I become recognized for my expertise?

I love this question, but I'll answer it with a question.  If you are an expert in your field, who currently knows this?  If your answer is no one or only a handful of people then my follow up question is how do get the word out without tooting your own horn?

The answer is producing content.

Content allows you to demonstrate your expertise in public in a way that positions you as someone who serves.  Serve enough people and you will become recognized for your expertise.

Struggling with the Create step? Get the book!

 
“We all have a personal brand. Regardless of whether you're a CEO or a business professional, CareerKred shows you the exact 4 steps everyone must go through to build your brand online.
…Even if You Don't Know Where to Start!”
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Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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