Connect with and grow your audience
Personal Brand Quiz Score:  75 and Up

Expand your reach and become a trusted advisor by connecting with your audience.

Engaging your Audience

You've done the work and you're starting to get noticed and recognized for your expertise.  Now it's time to amplify your brand by engaging your audience. This requires you to master these three steps.

Network
Grow your network within your niche before you need it.
Social Media
Use social media the right way to engage with your audience.
Expand
Look beyond your platform to grow your audience faster.

Step 1 – Network Like a Rock Star

I get it.  Networking can suck, but If you want to be recognized for your expertise, you have to network.  There is no way around it.

ACTIONS:

1 – Download the Engage Step ebook.

2 – Develop your connection strategy.

3 – Start connecting.

Step 2 – Time to get Social

It's time to use social media for its original intent, having conversations.  For you, this means becoming a Relentless Giver; someone who adds values to conversations without asking for anything in return.

ACTIONS:

1 – Identify and attend two Twitter chats in your area of expertise.

2 – Deploy the Like, Share, Comment strategy discussed in CareerKred.

Step 3 – Expand Your Reach

Social media can do a lot for your brand. However, if you really want to raise your brand awareness, you need to look at some alternatives ways to expand your brand.

ACTIONS:

1 – Comment on the blogs of people you follow.

2 – Answer questions on Quora.

3 – Find and attend t least one conference in your area of expertise.

4 – Create lead-generating pdf

5 – Set up email automation – ConvertKit

Worksheets and Frameworks included in the Engage step ebook.

 

The worksheets will help you leverage social media to expand your network and engage your audience.

 

FAQ's for the Engage Step

How do I reach influencers in my field?

The answer is easier than you think.  It does require a little planning and strategy on your part but if done right, you be getting noticed by your industry influencers in no time.

Download the eBook and complete the Connection Strategy exercise.

How do I engage more with people in my industry?

In the same way, you engage with influencers, there really is not much difference.  The exercises that are part of the Engage Step, not only help you build an effective connection strategy but they will also help you become much better at social media.

Which social media should I use? There are so many.

I glad you're thinking social media.  Proper use of social media allows you to accelerate your efforts in the Engage Step. To get started, I recommend using no more than two platforms and if you're a business professional trying to get recognized for your expertise, I recommend LinkedIn and Twitter.

I discuss the hows and whys in the eBook. Thought leadership is something that gets batted around quite a bit today. It's the natural side benefit that comes from positioning your brand through content.

As a content producer, you will share your thoughts and insights on your field of expertise. This will help people get to know and like you. The more content you produce the more people will turn to you as the expert in your field.

Don't struggle with the Engage step. Get the book!

“We all have a personal brand. Regardless of whether you're a CEO or a business professional, CareerKred shows you the exact 4 steps everyone must go through to build your brand online.
…Even if You Don't Know Where to Start!”
Get your book – Today!
Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

You have Successfully Subscribed!

Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

You have Successfully Subscribed!

Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

You have Successfully Subscribed!

Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

You have Successfully Subscribed!

Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

You have Successfully Subscribed!

Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

You have Successfully Subscribed!

How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

You have Successfully Subscribed!

How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

You have Successfully Subscribed!

The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

You have Successfully Subscribed!

THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

You have Successfully Subscribed!

The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

You have Successfully Subscribed!