Esther is the definition of a recognized expert. An author of multiple books on Agile methodologies and leadership, Esther is very well known and highly respected in her field. She is a highly sought-after speaker and frequently travels the world giving presentations on her subject matter.
While she loves what she does, she had a hard time explaining what she does to others. She needed a clear marketing message. In addition, with all of her travels and other commitments, her website had taken a back seat to
Focused on her and her qualifications.
No clearly defined customer benefits
No clear call to action.
All about the customer.
Clearly define customer benefits.
Modern responsive design.
Clear Call to Action
Consistent brand standards.