Startup/Nonprofit – Responsible Jane
A startup venture by Gretchen Gentry founder of Responsible Jane, allows businesses in the legal Colorado cannabis industry to give back to their communities. This venture bridges concerns for both cannabis businesses and local nonprofits.
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No clearly defined customer benefits.
Unclear what Responsible Jane does.
Site does not build trust with donors.
New site builds trust with donors.
Clearly defined customer benefits.
Modern responsive design.
Clear Call to Action
Defined and consistent brand standards.