Small Business – Sepal Consulting

Gretchen Gentry is a pioneer in Colorado's legal cannabis industry. Sepal Consulting was one of the first companies certified by the state to provide responsible vendor training to cannabis businesses. To capitalize on this, Gretchen quickly created a web presence using the Go Daddy website builder, but soon found it wasn't enough.

Seriously limited by the capabilities of the website builder, Gretchen found herself losing business to other approved trainers with more modern websites that didn't require their customers to jump through hoops to purchase training. When Gretchen reached out to me she needed help, and she needed it fast.

BEFORE

Templated Design.

 

Made with Go Daddy Website Builder.

 

No transitional call to action.

 

Not mobile responsive.

 

Too much information.

 

No brand standards.

 
AFTER

Modern clean, responsive design.

Clearly defined customer benefits.

Included social proof.

Clear Call to Action

Defined and consistent brand standards.

Project Highlights

Strategy
Session

Marketing
Message

Webpage
Design

Website
Development

Without clear messaging and marketing brands can’t reach their full potential. CareerBrand provides the structure and clarity brands need to confidently market themselves so they flourish.

THE PERSONAL BRAND QUIZ

 

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CareerKred-Book

THE DEFINESTEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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THE STORY-BASED MARKETING CHECKLIST

 

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Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

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Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

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Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

CareerKred-Book

THE CAREERKRED WORKBOOK

 

Grab your copy and get started building your CareerKred today.

 

Things covered in the workbook include:

 

1 - The Define Step

2 - The Integrate Step

3 - The Create Step

4 - The Engage Step

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