A Strong Brand Story Requires a Plan

There's so much “stuff” out there, it can be overwhelming to know how to get started, which is why I use a comprehensive, step-by-step framework to help you tell a better story.

1 Customer

Understand what your customers want and the obstacles they face.

2 Story

Put your customer first and your brand second. You are not the hero.

3 Pitch

Put together the right words to create a message that resonates.

4 Align

Tell your story in the same manner online.

5 Website

Translate your message to your website via a new homepage design.

6 Optin

Give potential customers a valuable gift to help them get started.

7 Email

Build a relationship with customers via an email sequence.

8 Content

Create content to engage your customers.

9 Channels

Select the right social channels and leave the rest behind.

Done For You

For those who just want to get it done!

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Most projects complete within 30 days.

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1 on 1 sessions

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Weekly sessions (1/2 and full-day sessions available as well).

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I work. You review.

Done With You

For those with time and a limited budget.

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90-day coaching program.

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1 on 1 sessions

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2 sessions a month.

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You work. I review.

COMMON QUESTIONS

i am not local. how do we work together?

With today's technology, there is no longer a need for us to be in the same city, state or even country. I have worked with clients in Australia, New Zealand, and England. I use a teleconference program called Zoom. With Zoom we're able to see and hear each other as well as share our computer screens. Distance is no longer a problem.

Can we do a half or full-day session if I'm not local?

Absolutely. We'll use a teleconference program called Zoom. With Zoom we're able to see and hear each other as well as share our computer screens. We'll take scheduled breaks during the session as well.

How do I learn more?

Use any of the GREEN buttons on this page to schedule an initial (FREE) meeting at your convenience. 

During this initial meeting, we'll discuss your goals, assess your needs and determine if we are a good fit for each other. If interest exists for both of us then we move on to the steps below.

1 – I send a Proposal
2 – You review and accept the proposal
3 – We get started creating your story-based message.

do you build websites?

Yes, however, I only work with WordPress. WordPress allows your website to grow with your business. I can help you transition from limited website builders (GoDaddy, Squarespace, etc.) but I do not do development work on them.

Website development is an additional fee above and beyond the packages noted above. Website development starts at $5,000.

how do you accept payments?

Once we've both agreed to work together and the proposal has been signed, unless agreed to beforehand, I will send an invoice for full payment.

I need to receive payment prior to scheduling our first meeting or conducting any work. Payments can be made using any major credit cards.

Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

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