StoryBrand is not a marketing plan
It doesn't help you with…
Website messaging or copy
Identifying your audience
Defining your services
So what is StoryBrand?
StoryBrand is a seven-step messaging filter designed by Donald Miller to help you clarify your message ONLY.
Every story has a protagonist. In your story, your character is your customer.
Has a Problem
Without a problem, there is no story. What is your character's problem?
Meets a Guide
Characters need a guide to overcome their problems. How does your brand help?
Give them a plan
No one can overcome problems without a plan. What is you plan to help?
Call them to action
Even with a plan, characters won't move forward. You need to call them to action.
Your brand helps your character avoid the consequences of failure.
Ultimately, your brand helps your customers achieve success.
A clear message is NOT enough…
Introducing The Brand Messaging System™
The Brand Messaging System™ fills the gaps created from clarifying your message to a complete marketing program by providing a simple, step-by-step, structured program to develop a complete and repeatable marketing strategy that works.
What You Get
“The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear.”
And the confidence to know you're doing it right.
When I first started working with Ryan, I lacked the clarity and strategy to move forward with targeted content relevant to the people I serve. I knew I had perspective they'd find valuable, but I didn't know what to do with it. Ryan walked me through his process, and suddenly things began to “click”! He also drafted copy for my website, worked very collaboratively, and always delivered what he said he would when he said he would. I now have a clear vision for my target audience, the messaging they care about, and a game plan to provide value.
I had a fantastic experience with Ryan. I was struggling with my company's overall messaging and how to communicate with my customers. Ryan helped me to understand my customer base and worked with me to clarify my company's overall messaging. My new marketing message has separated my company from the competition. If you are struggling with your company's messaging and marketing, I highly recommend working with Ryan. It was one of the best business decisions I have ever made.
The Brand Messaging System™ Helps You…
Design a workshop or online course
Visualize your offering.
Create a comprehensive brand story.
Know how to use your clear message.
Create engaging content.
Have confidence in your marketing.
Develop a clear message.
Create a repeatable marketing system.
“I’ve gone through multiple biz courses and spent years trying to “crack the nut,” because I knew there was a piece I was missing. Ryan helped me find that piece in a few weeks. I would’ve saved lots of time if I would’ve started with him. Now, I have a process, I can speak and present what I offer with a flow that is clear to the client. The future is once again bright and possibility filled.”
When I met Ryan, I was overwhelmed with my marketing and not attracting new clients outside of referrals. My website was outdated and my message was all over the place. I didn’t know how to talk about my passion without getting too excited and potentially losing people. This program was exactly what I needed. The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear. I know how to talk about my business now without using too many words and staying centered.