I have found when working with my clients using the DICE and StoryBrand methodology, clarity is right around the corner. Following the methodology helps you quickly cut through the clutter, clarify your message and position yourself as the expert in your space.
When Benjamin was starting up his company, he approached me to review his business plan. As he spoke, it sounded like his solution would solve all of the world’s problems. But it wasn’t. It was going to solve one very specific problem. As Yoda would say, “the curse of knowledge is real with this one.”
After a strategy session using the StoryBrand and DICE methodologies, Benjamin told me, “You helped me refine my thinking, and focus on my core offerings in detail.” More than that, our session helped him clarify his message to his target market and as a result he was able to position his startup for his audience.
If you’re ready to grow your career then you need to get clear on your messaging and your position in your area of expertise. You know more than the title you carry and you need others to know that as well. And they will, once you become clear and leave the ambiguity for your competitor.