Building Brands Online with Clear Messaging

In our digital-first world, attracting the right leads, whether business clients or hiring managers, requires a strategy that defines the problems you solve using simple, clear messaging.

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What type of Brand are you?

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You are expert in your field.  It's time others knew it as well.

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Are you a career changer, college student, coach, business professional, job seeker or a side business owner looking to define your brand, get found online and become recognized for your expertise? This is the place for you.

Are you a business owner or business leader looking to clarify your marketing message using the StoryBrand framework? If so CLICK HERE.

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How Clarity Impacts your Positioning

Clarity matters. When you are clear about your position, others know the stance you take and the area you serve. Your position is conveyed through the message(s) you send. Whether a business owner or business professional, how you position yourself or your company matters.

In our digital-first word, the number one way people learn about you is online. Many people I speak with have not been intentional when developing their message online. Unfortunately, this is costing them opportunities. In order to position yourself correctly you must be intentional and most importantly, CLEAR.

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While researching my book CareerKred, I discovered that clarity is the key to positioning yourself and your business correctly. Clarity is also critical to being seen as credible. Many websites I visit or individual profiles I review, are not clear. I have no idea what they stand for, what they do, or how they can help. Their message is muddled and so is their positioning.  When this happens you lose opportunities.       

I recently worked with a client who told me, "I know what I do, but I don't really know how to talk about it very well or how to describe it." This is common with professionals like yourself who have a high level of knowledge in your area of expertise. The good news is this is easy to overcome with clarity.  

After a few sessions with my client she was able to overcome her confusion and gain the clarity she needed. “Ryan was able to do for me what I have not been able to do myself over the last 12 months: clearly and succinctly describe my unique work process.” She is now clear about her message and her positioning.

Oh and she is now a TEDx speaker.  

3 Steps to Positioning your Brand.

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  • Claudia Williams Claudia Williams The Human Zone
    I had the age-old issue of "I know what I do, but I don't really know how to talk about it very well or how to describe it." After only one hour of MY time, Ryan was able to do for me what I have not been able to do myself over the last 12 months: clearly and succinctly describe my unique work process. Because of Ryan, I now have the tools to build a killer website, develop a consistent blog, describe what I do in 3 easy steps, and brand and market my unique leadership/team development process. Ryan not only built a clear workflow, he also gave me a library of tools and suggestions for ultimate branding! My only regret is that I didn't reach out to Ryan sooner. It would've saved me so much time and energy...
  • Alissa Carpenter Alissa Carpenter
    Ryan was able to identify my unique method and provide actionable next steps, a powerful branding strategy, and marketable coaching method.
  • Shane Purnell Shane Purnell The Platform Giant
    Ryan developed the DICE system out of his own experience helping people understand and build their personal brands. His story of being passed over for a promotion, as well as his journey to build his own brand, showed me how I could do it too. I think the DICE system is smart and practical.

Why Clarity Matters

Ambiguity is defined as the “doubtfulness or uncertainty of meaning or intention.” It’s the opposite of clarity. If your online presence is ambiguous, you will not be recognized as an expert in your space. Instead, you are allowing others define you and/or your business for you.

Your online presence is what others use to create a perception about you and your business. They create this perception in their mind before they ever click a link, fill out your contact box or give you a call.   

If you want to become a recognized expert in your field, you must be clear about what you do and how you help. The more clearly you position yourself in your space, the greater your chances become for opportunities to come your way.

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I have found when working with my clients using the DICE and StoryBrand methodology, clarity is right around the corner.  Following the methodology helps you quickly cut through the clutter, clarify your message and position yourself as the expert in your space.        

When Benjamin was starting up his company, he approached me to review his business plan. As he spoke, it sounded like his solution would solve all of the world’s problems. But it wasn’t.  It was going to solve one very specific problem. As Yoda would say, “the curse of knowledge is real with this one.”     

After a strategy session using the StoryBrand and DICE methodologies, Benjamin told me, “You helped me refine my thinking, and focus on my core offerings in detail.” More than that, our session helped him clarify his message to his target market and as a result he was able to position his startup for his audience.   

If you’re ready to grow your career then you need to get clear on your messaging and your position in your area of expertise. You know more than the title you carry and you need others to know that as well.  And they will, once you become clear and leave the ambiguity for your competitor.

Personal Brand Quiz

Start using your digital brand to grow your credibility.

Take the quiz. Get your score. Learn how to build your digital brand.

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No Spam. Ever.

Available now! Learn How To

> Position your Brand

> Clarify Your Message

> Get Recognized for Your Expertise

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