Tell a Better Story so Your Customers Engage

Clear messaging and marketing strategies that make your customers say, “I get it.”

Finding the Right Message is Hard

You know telling your brand's story is important, which is why you've spent hours working on putting together the right words to describe your business. The good news is when you get your message right, everything falls into place.

Focus on Your Business

Get your story “out of your head” and focus on your business.

Reach the Right Customers

The right message resonates and compels customers to engage.

Build Your Sales Pipeline

Clear messaging attracts customers to your products and services. 

Your Message Impacts Credibility.

Your message is more than what you say. Your website, collateral, and marketing tell your story in today's digital-first world, even while you sleep. 

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Is your website mobile responsive?

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Are you embarrassed by your website?

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Still asking people to “Join your Newsletter?”

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Do you struggle to explain what you do?

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Is your website capturing leads?

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Does marketing make your head hurt?

Simple Steps to a Better Story

1 Build

Get out of your head and build a clear message and story that makes potential customers say, “I get it.”

2 Focus

Re-focus your marketing so you make a great first impression, even while you sleep.

3 Connect

Leverage your message into your content and email so customers engage with your brand.

Translate Your Message to Your Website

A website's design and messaging work in concert to capture the attention of potential customers. When one is “off” the other is impacted, and your site will not be as effective as it could be at capturing leads. 

After working with many brands on their website messaging, I noticed this happening often so I put together this guide to help you translate your message to your website design so you can tell a better story. Enjoy!

Brand Quiz Image

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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Story-based marketing checklist

THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!