Your Brand Messaging Guide

I help businesses and personal brands grow their brands, businesses, and careers.

Clear

Messaging

Consistent

Method

Confident

Marketing

Your Message is Everywhere

Website

Marketing

Job Descriptions

Email

Content

Product Descriptions

Social Media

Your Process

And More...

Clear and consistent messaging creates a strong brand. Since your message is everywhere, the question you need to ask is…

Are You Sending the RIGHT Message?

The message you send as a business or personal brand is critical to your success. If your message is confusing your brand will falter. However, if you send the RIGHT message – Your brand will flourish.

Many brands create cute or clever messaging which leaves people scratching their heads and wondering how or even if you can help. When this happens they move on to your competition.

The good news is it's not your fault. You're too close to your brand to see it the way others do. If marketing makes your head hurt, it's time to stop struggling and put the structure in place you need to clearly and confidently market your brand.

Marketing and Messaging for Personal Brands

Helping executives, freelancers, and business owners build and establish their brand online so they stand out from their competition.

Boost Your Career Credibility

Build your authority and become the go-to person in your industry or area of expertise. 

Get Recognized for Your Expertise

Demonstrate your thought leadership to differentiate your brand.

Marketing and Messaging for Business Brands

Helping solopreneurs, freelancers, and business owners clarify their message with the Brand Messaging System so they can confidently market their brand.

Capture More Leads

Create a marketing sales funnel that compels people to take action. 

Increased Confidence

Amplify your message, method, and marketing with a structured and repeatable process.

Award-Winning Podcasts to Build Your Brand

If you struggle with branding, personal or business or you feel stuck in your career or business, then check out these free resources to help you move forward.

You'll find something for wherever you are at the moment. Over 140 interviews with career coaches, recruiters, social media and personal brand experts, as well as digital marketing specialists, ensure you will find that “one thing” you're missing, so you can move forward.     

CareerKred – Build Credibility for Your Brand

Build your brand in four simple steps.   

Accelerate Your Career

Align your brand and message, attract the right audience, grow your brand and career.

Boost Your Credibility

Build a strong brand with consistency and the RIGHT message so you get recognized for your expertise.

Who is it for?

Business owners, freelancers, corporate professionals, college students, anyone who wants to benefit from a solid brand.

Hello, I'm Ryan Rhoten.

I'm the founder of CareerBrand, where I help overwhelmed business owners, entrepreneurs, and personal brands attract their ideal clients with clear messaging.

Formerly I was a product and marketing manager for a large multi-national corporation. Now, I'm a podcast host, keynote speaker, author, and online business coach and brand messaging guide.

Through courses, podcasts, and digital marketing services, I'm creating the structure needed to clearly and confidently market your brand online so you flourish.

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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CareerKred-Book

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

CareerKred-Book

THE CAREERKRED WORKBOOK

 

Grab your copy and get started building your CareerKred today.

 

Things covered in the workbook include:

 

1 - The Define Step

2 - The Integrate Step

3 - The Create Step

4 - The Engage Step

Check Your Email to confirm you want the workbook.