Your Brand Messaging Guide

Helping Business and Personal Brands Attract their Ideal Audience with Clear Messaging.

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Your Message is Everywhere

Website

Marketing

Job Descriptions

Email

Content

Product Descriptions

Social Media

Your Process

And More...

Clear and consistent messaging creates a strong brand. Since your message is everywhere, the question you need to ask is…

Are You Sending the RIGHT Message?

Whether you're building a business brand or a personal brand, trying to attract the best candidates (or just dates), the message you send is critical to your success. If you send a confusing or conflicting message, your brand will falter. However, if you send the RIGHT message, your brand will flourish.

Too often, brands get cute or smart with messaging. You craft something that makes perfect sense to you but leaves your target audience scratching their heads, wondering how or even if you can help. When this happens, they will move on to someone else.

The good news is, it's not your fault. You're just too close to your brand to see it the way others do. So, if marketing and messaging make your head hurt, you've come to the right place. Stop struggling, instead, put the structure in place you need to clearly and confidently market your brand.

Personal Brand Marketing and Messaging

Helping You Move from Employee to Self-Employed

Build Your Personal Brand

Establish Your Credibility

Get Recognized for Your Expertise

Business Brand Marketing and Messaging

Helping Freelancers and Business Owners Confidently Market Their Brand Online

Clarify Your Message

Capture More Leads

Grow Your Business

Podcasts to Build Your Brand

CareerKred – Build Credibility for Your Brand

Build your brand in four simple steps.   

Accelerate Your Career

Align your brand and message, attract the right audience, grow your brand and career.

Boost Your Credibility

Build a strong brand with consistency and the RIGHT message so you get recognized for your expertise.

Who is it for?

Business owners, freelancers, corporate professionals, college students, anyone who wants to benefit from a solid brand.

Hello, I'm Ryan Rhoten.

I'm the founder of CareerBrand, where I help overwhelmed business owners, entrepreneurs, and personal brands attract their ideal clients with clear messaging.

Formerly I was a product and marketing manager for a large multi-national corporation. Now, I'm a podcast host, keynote speaker, author, and online business coach and brand messaging guide.

Through courses, podcasts, and digital marketing services, I'm creating the structure needed to clearly and confidently market your brand online so you flourish.

THE PERSONAL BRAND QUIZ

 

Take the quiz. Get your score. Learn how to build your BRAND Online.

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

Grab your copy and get started defining your brand today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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THE STORY-BASED MARKETING CHECKLIST

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - Choosing a Topic 

2 - Equipment

3 - Editing and Hosting

 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

Grab your copy and get started today.

 

Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!

Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!