Branding Blog

5 Questions to Ask for Great Testimonials

[PROMOTE – Share Message] I ask for testimonials at the end of my final meeting with clients. I hope you do as well. It’s the time when they are most excited about the future and they still have the experience of our engagement fresh in their mind. I ask five...

You’re doing testimonials wrong

by Ryan Rhoten | Promote

[PROMOTE – Share Message] There's no doubt testimonials are essential. They provide proof you can do what you say you can do. But, best of all, when done correctly, your clients help your prospects see themselves in your offer. Unfortunately, many entrepreneurs...

Strong Brand Messaging Part 1

by Ryan Rhoten | Position

During a messaging session with clients, one of the first questions I ask is, what does your audience want? Sometimes the answers I get are inward-facing, meaning they are your objectives, not your audiences. When you think about messaging for your business or brand,...

The four O’s of messaging

by Ryan Rhoten | Position

Do you effectively communicate your value online? Meaning, when people visit your profile or website, do they know exactly what you do and how they benefit? Before you answer, you should know that: What is crystal clear to us is often fuzzy for others. There's this...

The four parts of a strong message

by Ryan Rhoten | Position

I was speaking with a prospect recently about branding and messaging. She told me she needed “A Strong Message.” I asked her why? She said her message has been in her head for so long she struggles to articulate it in a meaningful way, which is a very...

What is a niche?

by Ryan Rhoten | Position

What's your niche? I was on a call yesterday with a prospect who needed to “clarify their message,” so I asked, “Why do you need to clarify your message?” “My current messaging isn't resonating,” she answered. “Why do you...

A sales funnel is your audience

by Ryan Rhoten | Promote

Many “gurus” would have you believe a sales funnel is transactional. You do this + this + this = Boom! Clients. Life is good. While it is true, sales funnels follow defined steps – building blocks – the most effective funnels are NOT...

How to identify your audience

by Ryan Rhoten | Position

Do you know who your audience is? How often have you heard this – “The Riches are in the Niches!” or “You need to narrow your niche!” When most entrepreneurs hear this they automatically think – people. Who do I serve? This causes...

Strong Brand Messaging Part 2: Obstacles

by Ryan Rhoten | Position

Do you know the Obstacles in front of your audience? I review a lot of content and websites for coaches and consultants. Usually as part of our work together but sometimes, just for fun. Yep. I'm that guy. One thing they all have in common is they talk about...

Andy Foote

by Ryan Rhoten | BNY Podcast

Everything LinkedIn Andy is the founder of LinkedInsights where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn. He humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can...