Do you effectively communicate your value online? Meaning, when people visit your profile or website, do they know exactly what you do and how they benefit? Before you answer, you should know that:
What is crystal clear to us is often fuzzy for others.
There's this thing called the “Curse of Knowledge” that happens in our brains and impacts how we perceive our own knowledge. To overcome this, we need to be clear in our messaging for others, which, frankly, is very difficult to do. Here are the 4 O's of messaging you need to include in your message to help you push past the curse of knowledge, so people get what you do.