Do you effectively communicate your value online? Meaning, when people visit your profile or website, do they know exactly what you do and how they benefit? Before you answer, you should know that: What is crystal clear to us is often fuzzy for others. There's this...
I was speaking with a prospect recently about branding and messaging. She told me she needed "A Strong Message." I asked her why? She said her message has been in her head for so long she struggles to articulate it in a meaningful way, which is a very common challenge...
What's your niche? I was on a call yesterday with a prospect who needed to "clarify their message," so I asked, "Why do you need to clarify your message?" "My current messaging isn't resonating," she answered. "Why do you think it isn't resonating?" "I don't know....
Do you know who your audience is? How often have you heard this - "The Riches are in the Niches!" or "You need to narrow your niche!" When most entrepreneurs hear this they automatically think - people. Who do I serve?This causes what seems to be a ceaseless exercise...
Do you know the Obstacles in front of your audience?I review a lot of content and websites for coaches and consultants. Usually as part of our work together but sometimes, just for fun. Yep. I'm that guy. One thing they all have in common is they talk about themselves...
Helping business owners Takl their marketing one message at a time. Marketing is hard. It's especially difficult when you try to put the right words together to describe your business, but, it doesn't have to be. In this video, the first of a series I'm calling...
I don't know about you, but I always find it fascinating how in a group of people hearing the same message, different things resonate with different people. It makes for a more dynamic atmosphere. Of course, the reason different things resonate is that we are all at...
The curse of knowledge in action. As you now know from my previous post, we all suffer from the curse of knowledge. To help you better understand its power, here are a few examples of how the curse of knowledge impacts various groups of individuals. As you read...
Ahh, the Curse of Knowledge. Have you ever noticed when you’re explaining what you do to others, the person(s) you’re speaking with seems confused? You’re not sure when, but you are sure at some point during your explanation, you lost them. This is frustrating, and it...
"My process is unique." "My process is different every time because my clients are different." Have you ever heard this before? Have you ever said this before? Be honest. I hear this or a variation of this, nearly every time I speak with a coach about their process,...
This is a big week in the United States. As you might know, this week we’ll elect our next president. While there is no doubt this has been an unusual political season, this one, like every election before it, had one thing remain exactly the same. Every...
Learn how to build your BRAND Online.
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Things covered in the workbook include:
1 - Self-Awareness
2 - Your Vision
3 - Your Positioning
4 - Your Skills and Traits
5 - Your Values
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Things covered in the workbook include:
1 - Digital Audit
2 - Your Career Bio
3 - Setting up a website
4 - Personal Brand Landing Pages
5 - Your Digital Assets
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Things covered in the workbook include:
1 - Your Content Muscle
2 - Becoming a Creator
3 - Repurposing Your Time
4 - Repurposing Your Content
5 - Keyword Research
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Things covered in the workbook include:
1 - Your Connection Strategy
2 - Twitter Chats
3 - LinkedIn
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Things covered in the guide include:
1 - Calls to Actions
2 - Value Propositions
3 - The Hero Section
4 - The Customer Process
Grab the guide and get started today.
Things covered in the guide include:
1 - Calls to Actions
2 - Value Propositions
3 - The Hero Section
4 - The Customer Process
Grab your copy and get started building your CareerKred today.
Things covered in the workbook include:
1 - The Define Step
2 - The Integrate Step
3 - The Create Step
4 - The Engage Step
Grab your copy and get started building your CareerKred today.
Things covered in the book include:
1 - The Define Step
2 - The Integrate Step
3 - The Create Step
4 - The Engage Step