Do you know who your audience is?
How often have you heard this – “The Riches are in the Niches!” or “You need to narrow your niche!” When most entrepreneurs hear this they automatically think – people. Who do I serve?
![How to identify your audience 1 How to identify your audience](https://ryanrhoten.com/wp-content/uploads/2021/10/How-to-identify-your-audience-1.png)
This causes what seems to be a ceaseless exercise in analyzing current and past clients for commonalities.
- Are they in the same industry?
- Do they do similar work?
- Are they mostly females or males?
- What are their demographics?
This is especially frustrating if you work with a wide variety of clients. The only thing they seem to have in common is you. Hmmm. Maybe there's something there.
![Two Part os your audience 2](https://ryanrhoten.com/wp-content/uploads/2021/10/Two-Part-os-your-audience-2.png)
What if instead of focusing on WHO your audience is, you focused instead on WHY they come to you.
![WHo is your audience 3 WHo is your audience](https://ryanrhoten.com/wp-content/uploads/2021/10/WHo-is-your-audience-3.png)
In order words – WHAT problem are you solving for them?
![What problem do you solve 4 What problem do you solve](https://ryanrhoten.com/wp-content/uploads/2021/10/What-problem-do-you-solve-4.png)
Figuring out your audience is a common struggle for many, mostly because they focus on the wrong thing.
![common mistake 1 common mistake 1](https://ryanrhoten.com/wp-content/uploads/2021/10/common-mistake-1.png)
![common mistake 2 common mistake 2](https://ryanrhoten.com/wp-content/uploads/2021/10/common-mistake-2.png)
![common mistake 3 common mistake 2](https://ryanrhoten.com/wp-content/uploads/2021/10/common-mistake-3.png)
We've been trained to look at people and demographics first, but what if instead, we looked at how we help our clients and answered these questions first:
WHAT problem do you solve for your clients?
WHY do they hire you?
![Make one part bigger brand messaging](https://ryanrhoten.com/wp-content/uploads/2021/10/Make-one-part-bigger.png)
![Your audience who who is your audience](https://ryanrhoten.com/wp-content/uploads/2021/10/Your-audience-who.png)
![your audience what brand messaging](https://ryanrhoten.com/wp-content/uploads/2021/10/your-audience-what.png)
I think if you start by answering these questions, you'll quickly discover WHO you serve.
Special thanks to Taki Moore for sharing this concept with me.