[PROMOTE – Share Message] I ask for testimonials at the end of my final meeting with clients. I hope you do as well. It’s the time when they are most excited about the future and they still have the experience of our engagement fresh in their mind.
I ask five questions, but the questions have a distinct order to produce a better more relatable, and relevant testimonial. The questions I ask are, in order:
1 – What problem were you experiencing before we started working together?
2 – How did that problem make you feel?
3 – What did you do to try and resolve the problem before we started working together?
4 – Why did you choose us to help you?
5 – How do you see your business improving as a result of our work together?
BONUS – If someone was on the fence about working with me and I sent them to you, what advice would give them?
Every response provides relatable answers and gives you customer language you can use in sales calls, emails, content, and copy.
What additional question(s) would you add?
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