Today we welcome to The BRAND New You show Steven and Irene McConnell from Arielle Careers.

Founded in 2011 as a resume writing side gig, Steven and Irene have built Arielle into Australia’s #1 executive personal branding agency where they specialize in weaving together human resources and digital marketing.

Arielle has been featured by INC., Business insider, Smart Company and the Australian Institute of Management.

They offer a full suite of executive services designed to help clients with their classic identity such as resume writing and interview coaching, their digital identity including LinkedIn profiles, website design and business portrait photography, they will even assist with digital PR and social networks which could include media mentions and exposure campaigns.

They are passionate about building engaging, persuasive and intelligent brand offerings that help their clients stand head and shoulders above their competition.

Please welcome Steven and Irene McConnell to The BRAND New Show.

YOU ARE A BUSINESS OF ONE

While Arielle Careers started as a side business writing resumes, Steven and Irene clearly have their pulse on the personal branding space.

They understand and exemplify what Tom Peters first assured back in 1997, each of us is a business of one.  Arielle Careers will help you see yourself in this way.

Price Waterhouse Coopers has estimated that by the year 2022, which is only 7 years away, 2 out of 5 workers will be freelancers.  In other words 40% of the workforce will be a business of one.

Now before you say “I’ve got a good job, with a good company, and I’ve got nothing to worry” please go listen to show 23 with Richard Kirby so you can be reminded that those days are past.

Job security is being replaced with employment security. Embracing yourself as a business of one and treating yourself as such, as Steven says during our discussion, is the best way for you to ensure your future employment security.

ARIELLE CAREERS

Arielle Careers is one of the top rated personal branding business in Australia. They provide a unique, holistic approach and includes both the written and the digital products needed in today’s increasingly digital world. In short, they help you look after your online reputation management.

Irene’s background in HR makes her especially adept at pulling a part who you are and what you’ve accomplished to date. This may seem easy on the surface but trust me it is not.

We are way to close to the actions we take each day to properly summarize the impact of our accomplishments. You might get a few things right but are they the most relevant and which accomplishments have you made that you do not recognize as such.

Irene helps you find and turn those accomplishments into your brand story which is leveraged into your resume and LinkedIn profiles.  This helps you tell your story in a way that resonates with and instills a confidence in you that may not have existed before.

Steven has a passion for marketing and works with clients to leverage your story digitally. This may include building a custom website and/or helping establish your online and offline marketing campaign.

Marketing campaign you ask? Yes. Remember you are a business of one. Steven and Irene see this and they go the extra mile or kilometer to make sure their clients are seen in the most appropriate places.

SUMMARY

The best way to get in touch with Steven and Irene is through their website.

http: Arielle Careers

eMail: arielle@arielle.com.au

Twitter: @ariellecareers

Steven left us with these final thoughts.

“At the end of the day personal branding is really about the future of work and deciding how you will fit into that future so you can be better prepared for it.”

THE PERSONAL BRAND QUIZ

 

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Define Step ebook

THE DEFINESTEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Integrate Step Workbook

THE INTEGRATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Create Step Workbook

THE CREATE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Engage Step Workbook

THE ENGAGE STEP WORKBOOK

 

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Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

 

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THE STORY-BASED MARKETING CHECKLIST

 

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Things covered in the checklist include:

 

1 - Building your customer message

2 - Focusing on your customer's story

3 - Capturing your customer's attention

 

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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1 - Choosing a Topic 

2 - Equipment

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How to Start a Podcast

THEHOW TO START A PODCAST GUIDE

 

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1 - Choosing a Topic 

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The Most Common Website Mistakes

THE FIVE MOST COMMON WEBSITE MISTAKES

 

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Things covered in the checklist include:

 

1 - How to position as a Guide, not a hero

2 - The right way to use a Call to Action

3 - Why no one wants your newsletter

4 - Use customer testimonials correctly

 

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THE CAREERKRED ONLINE COURSE

 

Sign up today to let me know you are interested in the CareerKred online course. When completed, the course will walk you through the 4 steps of the DICE process covered in the book CareerKred.

 

Things covered in the course include:

 

1 - Define Your Brand

2 - Integrate Your Brand Online

3 - Create Content for your Brand

4 - Engage with Your Audience

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

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Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

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Elements-of-a-Story-based-website

THE ELEMENTS OF A STORY-BASED WEBSITE

 

Grab the guide and get started today.

 

Things covered in the guide include:

 

1 - Calls to Actions

2 - Value Propositions

3 - The Hero Section

4 - The Customer Process

 

You have Successfully Subscribed!