Audra Knight, a social recruiting client success manager with CareerArc.
Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The #SocialRecruiting Show held on #blab every two weeks on Friday’s at 10 am EST. And in her spare time, Audra is also the Bassist for a band called The Filth
WHAT IS CAREER ARC
Career Arc is a human resources technology company that helps companies protect and amplify their employment brand.
They work with many big name companies and brands such as Starbucks, UPS, Levis and Hilton.
Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment.
CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs.
In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position.
EMPLOYER BRANDING AND SOCIAL RECRUITING
As we move into the interview, Audra and I start our discussion by defining the differences between employer branding and social recruiting.
Audra looks at employer branding as the bigger picture and social recruiting is one the tools in the recruiting toolbox that can be used by the employer to attract candidates.
Social recruiting promotes your employer brand.
After speaking with both Audra and Katrina, about both of these subjects, I think it is time to stop calling them “things” like they are a fad and instead call them what they are, the new normal.
Companies that ignore their employer brand or who still believe their brand revolves around their products will lose. Specifically, they will lose candidates for open positions and internal employees to other company’s who know better.
So if you’re in HR and you haven’t embraced social recruiting or this concept of employer branding, you need to get with it because you’re losing out.
HOW TO FIND JOB OPPORTUNITIES USING SOCIAL MEDIA
With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms and since Audra is LinkedIn Certified Recruiter, we started our discuss there.
How to find jobs using LinkedIn
The first question I had for Audra was regarding LinkedIn’s Premium Job Seeker account. I wanted to know if she felt it was worth the expense.
This is something Audra has researched and her answer might surprise you.
Other topics we discussed include:
1 – How recruiters really find you in LinkedIn
2 – How to use the advanced search function to find jobs
3 – How to use saved searches as an alert for new job postings
4 – Ways job seekers can optimize their profile to attract recruiters
5 – What recruiters really look for in your profile
6 – Why and Where to use keywords in your profile
How to find jobs using Facebook
It’s no secret that I’m not a fan of Facebook (I am starting to see the light) but from a job seeker, perspective Facebook can be used to help you capture the attention of hiring managers.
Audra and I cover the following topics.
1 – Why it's important to Like company Facebook pages
2 – Which companies you should follow
3 – How to use company Facebook pages to become known
4 – The proper way to engage with a company on Facebook
5 – How to get notifications of job openings from companies
6 – How to use Facebook groups for job searches
How to find jobs on Twitter
Listeners to the show know my feelings about Twitter so I had to ask Audra Knight about her thoughts on using Twitter in your jobs search.
The first thing she wants job seekers to understand is that they are lots of jobs posted to Twitter. From a recruiter's standpoint, she sees Twitter as big job board that will only grow in importance in the coming years.
We also discussed the following ways to use Twitter in your job search.
1 – Who to follow on Twitter (Hannah Morgan was mentioned)
2 – How to use the Twitter search function to find Jobs
3 – What to look for on a company Twitter page
4 – How to use Twitter chats for your job search
Audra recommends job seekers pay attention the following Twitter chats:
– InterPro (Mark Babbitt’s Chat): Monday’s at 9:00 p.m. EST
– OMCChat (Open Mic Career Chat): Friday’s at Noon EST
– Hootjobs (Hootsuite’s job chat): Wednesday’s at 3:00 p.m. EST
– LinkedIn Chat: Tuesday’s at 8:00 p.m. EST
– TChat (Talent Culture): Thursday’s at 1:30 p.m. EST
– EBChat (Employment Branding Chat): Happens once a month.
5 – How to follow-up with participants in a Twitter Chat
HOW TO RESEARCH A COMPANY’S CULTURE USING SOCIAL MEDIA
In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand.
For the job seeker, you need to understand, you are the equivalent of your online activity and Google search results. What employers find will dictate whether they pursue you further or not.
The same is also true for employers.
Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company.
Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram.
Determining company culture using Instagram
It’s true. You can use Instagram to find job opportunities. It’s not as intuitive and it all comes down to the hashtag.
We covered the following ways you can use Instagram in your job search.
1 – Follow the company’s Instagram page
2 – Hashtags to use
Determining company culture using LinkedIn
Audra gives some great tips for using LinkedIn to assess a company’s culture. These tips included the following actions with a reason for each.
1 – Review the company page
2 – Employees to review at a company
3 – What to look for in someone’s LinkedIn profile
Determining company culture using Facebook
Facebook, ugh again, can be a great source of information on a company’s culture. Audra Knight and I cover the following.
1 – Which pages to follow
2 – How to use Facebook to conduct company research
3 – How to assess company values
Determining company culture using Twitter
Audra and I discuss some ninja tricks to help you assess a company’s culture on Twitter.
1 – Which Twitter handles to follow
2 – How to search a company’s handle
3 – How to determine what others are saying about the company
4 – Why you should follow a company’s hashtag
Determining company culture using Glassdoor
Audra agrees that reviewing a company’s Glassdoor page is really important for job seekers. We cover the following.
1 – Why it’s not important that a company is paying to use Glassdoor
2 – How to tell is a company is paying for the service
3 – How to use Glassdoor in combination with the other platforms
AUDRA KNIGHT WRAP
The best way to get in touch with Audra, CareerArc or her Band are listed below.
LinkedIn: Audra Knight
The Filth band: Facebook Fan Page
Audra leaves us with these final thoughts.
“If you’re job seeking the number one thing you should be working on is your LinkedIn profile. Job seekers should be spending an hour a day optimizing their profiles and non-job seekers should spend at least a half hour a week doing the same. You never know what the future holds.”