CareerKred: Build Your Personal Brand
Previously #1 in the marketing category on Amazon
4 Simple Steps to Build Your Brand Online
If You Are Looking for a System to Build Your Personal Brand, READ THIS BOOK
I had the opportunity to read an early draft of this book and loved it. Ryan developed the DICE system out of his own experience helping people understand and build their personal brands. His story of being passed over for a promotion, as well as his journey to build his own brand, showed me how I could do it too. I think the DICE system is smart and practical. Great book Ryan.
You are a brand. Don’t leave it to chance!
I came across this book seeing that it is top-rated on one site among personal branding books. Wow, this book is packed with really interesting content from cover to cover! A real gem in my book collection. It walks you through D.I.C.E. steps for defining and building your brand. It is also accompanied with questionnaires and a workbook you can download for free. And what I liked the most is that it compelled me to take action right away. Preparing to read it again right now. Great job Ryan!
Loved the book. Applicable content, fun to read and relevant. A must to advance.
I got the book because I was asked to give a training on personal branding. Not only did I get all
The tools I needed to give the conference, but I learnt so much myself on how to build my own personal brand and start this amazing self knowledge journey. I wrote Ryan to thank him and he wrote back! I promise, if you read this book you’ll be sure of how to start taking one step ahead in your career. Thank you Ryan!
A Few Things You'll Learn Inside CareerKred…
The secrets to STAND OUT from your competition.
How to become the ONLY choice.
How to define your brand..even if you don't know where to start.
How to prepare for your Red/Blue pill moment..and you will have one. – pg. 7
How to determine the status of your current online reputation and what it means. – pg. 12
Why your online presence (digital brand) matters and how it's importance will only continue to grow! – pg.18
How your career story is like Tom the Turkey's…and how like Tom, you'll never see it coming. pg. – 19
How the internet is making your advanced degree worth far less than you paid for it. – pg. 20
Why your current brand (Yes. You have one) is probably costing you opportunities. – pg. 27
Why “Old-School” career methods no longer work…And how you can fix it! – pg. 29
Why workplace credibility is no longer contained by the four walls of your current building! – pg. 33
Why you need to establish your expertise NOW before it's too late. – pg. 34
Why you need to be thinking GLOBALLY not locally about your career. – pg. 41
Why your personal brand is your NEW resume…and what to do when resumes are a thing of the past. – pg. 41
The single biggest question you MUST answer when building your brand. (It's probably not what you're thinking.) – pg. 53
The difference between a personal brand and personal branding (understanding the difference has a HUGE impact on your strategy.) – pg. 55
THE one skill you need to develop when defining your brand. – pg. 60
How to obtain the skills you need to successfully build your brand and career. – pg. 68
Why you need to align your values with your work to advance and find happiness in your career. – pg. 68
The importance of TRUSTED ADVISORS as you define your brand. – pg. 75
The exact email template I used to open my eyes to a completely new understanding of my career. – pg. 78
Why assessments are the most underutilized brand development tool…but will point you in the right direction once you know how to use them the RIGHT way! – pg. 79
The exact formula you need to write a personal brand statement that will capture attention and position you as a leader. – pg. 85
How the line between your online brand and offline brand is blurring…and the ramifications it will have on your career! – pg. 89
How you can unlock the power of your brand by aligning your online and offline activities. – pg. 92
Why invisibility online “is a fate worse than failure!” – pg. 93
How Google is controlling your first impressions and the perceptions others have about you…and why you should care (and you should care.) – pg. 99
An awesome book on personal branding – read it!
What I love about this book is the step-by-step DICE process that Ryan created and all the resources he offers. He walks you through the why + how to create a digital personal brand. By investing the time to read the book and doing the exercises in the workbook in a pace that works for you (download link included in the book FREE), you will create the foundation of your personal brand, including your tagline, with the help of several assessments and your own targets. I highly recommend this book to anyone, we're all a personal brand after all, and social media is here to stay :) Also, check out his podcast “The Brand New You”, it's an excellent resource on so many levels.
Up-to-Date & Highly Actionable
This book is a must for everyone nowadays. It is easy to read and as a professional with 10+ years of experience between management consulting and finance – currently transitioning to strategic communication & digital marketing, I could relate with all the concepts it highlighted. More importantly, the book teachings are highly actionable as the author presents the DICE framework that every professional could follow to build their digital personal brand and become whomever they want to become and be known for.
Ryan is a true expert on personal branding. Using his DICE process, I have elevated my CareerKred by first figuring out what I wanted to be known for, then making that thing known to the world and finally engaging with others to demonstrate my expertise in that area. His book is chock-full of both principles and specific actions for establishing your brand online. I highly recommend this book to anyone looking to stand out in their career.
Not Just For Business Only!
I was a full-time elementary teacher for 35 years and have been a part-time teacher for the past twelve years. As a teacher, I am very impressed by the way Ryan has organized his book. His book is organized with precise directions and resources to help you in our digital age. I am not in the “business world”, but people who teach business should definitely read this book and share it with their students!
And That's Just The First 100 Pages …
You also get access to the CareerKred Companion Workbook. With over 120 pages, the workbook will walk you through ALL of the exercises you need to build your brand!