Brand Messaging Blog
Twitter is the must use tool for job seekers
I had a podcast listener ask me via email last week what I thought the best tool was for today’s job seeker, Twitter or LinkedIn. Without hesitation, I responded Twitter. Yes, recruiters and hiring managers use LinkedIn to find candidates. Yes, LinkedIn is great for...
Don Orlando – How to use LinkedIn
Today we welcome to the show Don Orlando from the McLean Group. Don is one of America’s senior and most widely respected career coaches. At the McLean Group, Don works with military and civilian rising, senior, or very senior professionals, to help them win the career...
You're using LinkedIn wrong
“How do I use LinkedIn to get a job?" I was asked this question via email by a podcast listener. It seems he is under the impression that having a LinkedIn profile would somehow equal a new job. Confused by this, I decided to ask a few people what they believe is the...
Todd Lohenry – Online Reputation Management
On today’s show, I welcome back to the show Todd Lohenry from toddlohenry.com. Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE. A thought leader himself, Todd’s...
Personal Branding and Career Changes
I had a Twitter discussion with a podcast listener this past week. It started as a chat but moved to a direct message exchange. The listener told me she enjoyed the podcast but had one nagging question she needed to ask. Her question was simple, but like most simple...
Cachet Prescott – Your Career Story
Today I welcome to the show Cachet Prescott from careercachet.com. Cachet is a certified career coach, HR professional, résumé writer and career strategist who specializes in mid-career professional, managerial and executive transitions. She especially enjoys...
Your online reputation is your social resume
I’m fresh off the Podcast Movement conference this past weekend. Fortunately, I listened to my interview with Madalyn Sklar before I left and remembered to implement some of her great tips to help me get the most from the conference. As I think back over the weekend...
Todd Lohenry – Thought Leadership and The Elevation Workflow
Today I welcome to the show Todd Lohenry from toddlohenry.com. Todd is a former director of marketing and technology for a major employee wellness brand and a former college instructor of content and search engine marketing and social media. His passion is helping...
Become the Google of your niche part four
This is the fourth installment in a series of posts on becoming the Google of your niche. You can find the first three posts in order HERE, HERE, and HERE. In the last post we discussed the different types of content you can create. This post will discuss the types...
Dayvon Goddard – Secrets of the Hire
Today we welcome to the show Dayvon Goddard author and podcaster. Secrets of the hire provides insights and information to help recent graduates stand out during an interview even when they are competing with someone who may be more qualified. In his book, How to...
4 steps to starting your blog today
I received an email from a reader after last week’s post who wanted additional information on how to start a website. I had made the assumption you already have a website. This person also shared they were nervous about the process not viewing themselves as “tech...
Dustin Hartzler – Your Website Engineer
Today we welcome to the show Dustin Hartzler from Your Website Engineer.com Dustin is a WordPress expert, podcaster and highly sought after speaker. He has been on stage at major conferences such as FinCon, NMX, and will soon be a featured speaker at the Podcast...
