Brand Messaging Blog
Career lessons from George Constanza
[video_player type="youtube" width="560" height="315" align="center" margin_top="0" margin_bottom="20"]aHR0cDovL3lvdXR1LmJlLzJMQ2dnbXNDWGs0[/video_player] The thing people love about George is that he usually says out loud what most of us think. He also will act in a...
Protect your brand
Protecting yourself online via ID theft insurance and protecting your brand via a website are the one in the same. Both protect your identity. Both protect your brand. You need your own website. Find out why.
Are you a Career Bootstrapper?
Our careers are supposed to be fun, right? If this is true, then how could a recent Gallup study have found that 70% of employees are not engaged. Employee engagement is critical to job happiness. Are you one of the 70%? Why is that? Maybe it's because, from the time...
How I made a successful career pivot
What is the difference between career pivot vs. a career change? How does personal branding play a part? Find out the 3 keys to successfully making a career pivot.
3 reasons why your innovation program is failing…and how to fix it.
A lot of businesses have hopped on the innovation bus lately and with good reason. Looking at the successes of companies like Google and Apple, how can you not want that for your business? Innovation is a great catalyst for business growth. You've probably heard...
How to create a logo online with 48hourslogo.com
As I explained in my last post, I am going to use crowdsourcing to develop a logo for this site. My hope is that in doing so, I will be able to work with multiple designers, see several different concepts and variations, some of which I might not have ever considered...
Top 3 lessons learned as a school board candidate
It has been nearly three years since I ran for school board. As I reflect back on the experience I thought it would be good share what I learned and what I would do differently the next time...if there is a next time. In 2010, I ran for one of three open spots on our...
Do you need a logo for your Personal Brand?
Do you need a logo for a personal website? Most may say no. Some might say maybe. As for me, I've been blogging for about a year now and have gone back and forth with having a logo created for this site. After a lot of internal debate, I always ended up in the No...
How to create your personal brand message
This post is a continuation of a series of posts on personal branding. You can find a summary page with links to each article HERE. Exercise one set out to help me define what I known for. With that information fresh in hand, I can now set out to create my brand...
3 reasons why you MUST become debt free
This month marks 7 years of debt free living for the Rhoten household. I'm taking a break today from my personal branding posts to reflect on what being debt free has meant to our family and why you MUST become debt free. On August 23, 2004, life caught up with me...
Assessing your Personal Brand
I ended my last post by sending out personal emails to 15 people. I chose these particular people for three reasons. I have worked with all of them in either a business setting or outside of work, my relationship with them was such that I had a high confidence they...
Personal Branding – Assessing your brand
As I mentioned in the last post, the first step to understanding your personal brand is to conduct an assessment of your skills and attributes. While this may seem easy, I assure you it isn't. You'll understand what I mean by the end of this post but for now, let's...
