Over the course of this year, I’ve read several books. A number of them in preparation for guest interviews, others because I want to strengthen my knowledge of personal branding and online reputation management. I always take something away from every book I read....
Today I welcome to the show Kylie Chown from Kylie Chown Consulting. With more than 10 years of consulting experience, Kylie is a Certified Master Resume Writer (CMRW), LinkedIn profile writer and a Reach Certified Social Branding Analyst. She works with executive job...
A friend asked me recently what the difference is between a personal brand and personal branding. Many people believe them to be the same and often use them interchangeably. I told her they are essentially the same, but different. Here’s why. Your personal brand is...
Today I welcome to the show Sunny Bonnell the co-founder of Motto. Motto is a comprehensive branding and design firm that helps visionary entrepreneurs and companies build magnetic brands. At Motto, Sunny is a visionary thinker and branding expert who also serves as...
Today we welcome to the show Don Orlando from the McLean Group. Don is one of America’s senior and most widely respected career coaches. At the McLean Group, Don works with military and civilian rising, senior, or very senior professionals, to help them win the career...
“How do I use LinkedIn to get a job?" I was asked this question via email by a podcast listener. It seems he is under the impression that having a LinkedIn profile would somehow equal a new job. Confused by this, I decided to ask a few people what they believe is the...
On today’s show, I welcome back to the show Todd Lohenry from toddlohenry.com. Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE. A thought leader himself, Todd’s...
I had a Twitter discussion with a podcast listener this past week. It started as a chat but moved to a direct message exchange. The listener told me she enjoyed the podcast but had one nagging question she needed to ask. Her question was simple, but like most simple...
Today I welcome to the show Cachet Prescott from careercachet.com. Cachet is a certified career coach, HR professional, résumé writer and career strategist who specializes in mid-career professional, managerial and executive transitions. She especially enjoys...
I’m fresh off the Podcast Movement conference this past weekend. Fortunately, I listened to my interview with Madalyn Sklar before I left and remembered to implement some of her great tips to help me get the most from the conference. As I think back over the weekend...
Today I welcome to the show Todd Lohenry from toddlohenry.com. Todd is a former director of marketing and technology for a major employee wellness brand and a former college instructor of content and search engine marketing and social media. His passion is helping...
This is the fourth installment in a series of posts on becoming the Google of your niche. You can find the first three posts in order HERE, HERE, and HERE. In the last post we discussed the different types of content you can create. This post will discuss the types...
Learn how to build your BRAND Online.
Grab your copy and get started defining your brand today.
Things covered in the workbook include:
1 - Self-Awareness
2 - Your Vision
3 - Your Positioning
4 - Your Skills and Traits
5 - Your Values
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Things covered in the workbook include:
1 - Digital Audit
2 - Your Career Bio
3 - Setting up a website
4 - Personal Brand Landing Pages
5 - Your Digital Assets
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Things covered in the workbook include:
1 - Your Content Muscle
2 - Becoming a Creator
3 - Repurposing Your Time
4 - Repurposing Your Content
5 - Keyword Research
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Things covered in the workbook include:
1 - Your Connection Strategy
2 - Twitter Chats
3 - LinkedIn
Grab the guide and get started today.
Things covered in the guide include:
1 - Calls to Actions
2 - Value Propositions
3 - The Hero Section
4 - The Customer Process
Grab the guide and get started today.
Things covered in the guide include:
1 - Calls to Actions
2 - Value Propositions
3 - The Hero Section
4 - The Customer Process
Grab your copy and get started building your CareerKred today.
Things covered in the workbook include:
1 - The Define Step
2 - The Integrate Step
3 - The Create Step
4 - The Engage Step
Grab your copy and get started building your CareerKred today.
Things covered in the book include:
1 - The Define Step
2 - The Integrate Step
3 - The Create Step
4 - The Engage Step