[PROMOTE - Share Message] There's no doubt testimonials are essential. They provide proof you can do what you say you can do. But, best of all, when done correctly, your clients help your prospects see themselves in your offer. Unfortunately, many entrepreneurs are...
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A sales funnel is your audience
Many "gurus" would have you believe a sales funnel is transactional. You do this + this + this = Boom! Clients. Life is good. While it is true, sales funnels follow defined steps - building blocks - the most effective funnels are NOT transactional. They are...
Are You a Consumer or a Creator?
Consumer or Creator. Which are you? As I look at personal branding and the digital world we now live in, I have started to group career professionals into two types of people. You are either a Creator or a Consumer. Creators take action; Consumers simply observe....
What happened to branded.me?
This past Tuesday (2/7/2017) I woke up to find several emails waiting for me. I’m paraphrasing but they all sounded something like this. “I just realized branded.me changed to remote.com. I used branded.me to create my website, and now all of my content, photos,...
Personal Brand Statement Worksheet
BNY Podcast, Personal Branding, Promote
Throughout the month of June on the Build Your Own Brand episodes of the BRAND New You show podcast, all of the episodes were dedicated to helping you with the Discover step in the DICE process. Specifically, how to become more self-aware by discovering your brand...
Heather Havenwood – The Original Sexy Boss
BNY Podcast, Personal Branding, Promote
Heather Ann Havenwood is the Chief Sexy Boss and CEO of Havenwood Worldwide. Heather is a serial entrepreneur, sales, and marketing coach, copywriter, and a small business activist. She has been called the “Wizard behind the Curtain”, because of her work behind the...
What is LinkedIn’s Social Selling Index
I have been asked a few times now about LinkedIn's Social Selling Index (SSI) and how it compares to the online brand assessment so I thought I would share with you the differences between the two. If you've never heard of LinkedIn's SSI, you can learn more HERE ....
Lisa Mitchell – Power Body Language
BNY Podcast, Personal Branding, Promote
I decided to do another "story" episode today, becauseLisa Mitchell has such a unique story. These podcasts take much longer to produce, not just from an editing standpoint, although that's where the bulk of the time is spent, but from a writing standpoint as well....
Do you know your stuff
I recently had a conversation with Marc Miller, a recovering engineer and the current career design specialist, at Career Pivot. I encourage you to listen to the complete conversation on the podcast but during the editing process, I noticed that everything Marc and I...
Twitter is the must use tool for job seekers
I had a podcast listener ask me via email last week what I thought the best tool was for today’s job seeker, Twitter or LinkedIn. Without hesitation, I responded Twitter. Yes, recruiters and hiring managers use LinkedIn to find candidates. Yes, LinkedIn is great for...
Dustin Hartzler – Your Website Engineer
BNY Podcast, Personal Branding, Promote
Today we welcome to the show Dustin Hartzler from Your Website Engineer.com Dustin is a WordPress expert, podcaster and highly sought after speaker. He has been on stage at major conferences such as FinCon, NMX, and will soon be a featured speaker at the Podcast...
Recruiters must think like Internet Marketers
I was speaking with a friend this weekend about internet marketing. During the course of our conversation, my thoughts turned to the various business segments that could benefit from thinking more like internet marketers. Take recruiting for example. It’s still a...